STORYTELLING AND PRODUCT FOCUSED
The main aim of this project was to highlight the features and functions of the product. We wanted to focus on the storytelling of the company and user journey. This was achieved through animating the product in time with the scroll and having interactive sections for key features. We constantly referred back to the target demographic to ensure that the tone of the storytelling was spot on. The website features illustration that reinforces the soft, approachable and mum-friendly feel of the brand and shows the type of people who could use the product. Elements from their branding, such as raindrops and umbrellas, were also used in animation.
AN IMMERSIVE EXPERIENCE
Our aim was to make this site an immersive experience by creating an interactive journey for the user to virtually explore. Key features include the raining effect on the hero image of the site which was created with code, alongside a weather widget to reinforce the purpose of the product. This one-pager approach with a sticky shopping cart panel also makes the experience seamless for the user and gives the site a �web-app� feel.